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Référencement naturel Marseille, SEO Hero
Ce week-end c'était la première édition du SEO Dawa Day, l'occasion de faire se rencontrer le petit monde des SEO hero mais également plus largement ceux qui bossent dans le web.
Profitez-en pour me faire un petit lien vers http://lune.space/seo-hero/ c'est important, le linking en SEO et ça peut aider d'autres SEO hero.
Pourquoi je n'étais pas au SEO DAWA DAY ?
Ca se déroulait à Toulouse, et forcément, j'étais pas là parcque y'a
toujours un truc qui tombe sur un anniversaire auquel je ne peux pas me
soustraire, désolé, la famille avant les amis dans l'ordre des
priorités, je suis le google de ma vie.
I'm not the seo hero, and yes in jessy seo noob, noob is a concept : test and learn continiously
Edit : The challenge is over, it was an epic challenge. It was a great experience for me, because I never thought there was some opportunities to rank on google.com. I was focus on the french market, but all we made in France is working for international. My loveseo.top and my 🍷🇫🇷 doesn't rank, but it's funny to see my emoji on (sirop hero query). sirop in france is sirup. I probably waste too much time on it, but it was funny.
The only thing that was positive, it's that this blog was on top 20 since the beginning, with my twitter account they were 1st page for some month then go to the 2 page, but they don't participate on the challenge, and the second page is where we are hiding the deads ;-)
I've made some satellites (less than 4), some are just a test plateform, other are different CMS but the real question is. Did a wix site rank better than a google one or a wordpress ?
I really tested the Wix CMS because i always want to test if something is right. But like I mention on the video you will find about the debrief on the wix challenge, I've tested and it didn't rank. I think it didn't rank because I didn't invest 1€ on their CMS, so I've got a webpage that take 20sec to load for having a wix logo, then all content on a javascript variable.
So How the giftseoschool from wix rank to the 3rd position (I didn't say 3rd on serp). They have some good authoritative links, and if we are looking at the links progression, we surely see that SEO hero anchor and links from all over the world came in the last month.
They have 2 strategy, they started with seoheroschool then switch to giftseoschool, i don't know why they switch. Perhaps because they are thinking their domain was too optimised for Seo hero and they saw there was a filter on the challenge. We don't know if it's google that manually made a filter, but it's very curious we are all participant below top100.
But they were fairplay. Their blog spot announcing the challenge was on 1st position, It was easy to take all content from giftseo and put a 301 to replace their blog post. And it's probably legitime bcause if you have a page on your website where you are talking about, a topic, then you have later more content to create an independant website, Why not to do this ? If you've got a school, you probably begin to say : we are doing math, physics and art, but if each professor make specific content, it's better to create a website specifically.
It' time to announce the winner.
SEO hero Winner Seo-hero.tech
The challenge SEO Hero come to an end this 15 march 2017, and the result has no surprise, The french Walid Gabteni won the party vs Wix.
The winner will be announced the 30 march, but with the help of Patrick Stox who was the history of the challenge (I really thinking he was the judge and not a participant), We all see place results 6 times with seo-hero.tech on the organic second place on google just after the corporate wix page announcing the challenge.
Seo-hero.tech and Seo-hero.ninja was two really usefull tools you can count on using after the seo hero contest because it's relly help you find other keywords on a query.
Now the judge will decide to consecrate or not Walid. He send them both and to paul too with seo-hero.io a mail with a video that I'm proud to comment.
Since the beginning we are talking about #frenchseoteam. The thing you must imagine, like in real life as seo, we are also competitors each others for our clients. Sometimes we are working on the same query (i'm never on competitive keywords). We know we don't work the same manner. There's more than 200 factors to rank and if you combine this factor it's nearly impossible to make something 2 times the same.
On other challenge, the keyword is really new and we can imagine all sorts of topic to work. With SEO Hero, it's a very silly keyword because we must compete on "SEO" and "Hero". Ok let's go, what are we talking about ?? SEO of course ! Where are you looking about SEO content ? Ok let's go find our friends because he have a SEO blog.
Now I need a theme to talk about... Ok let's talk about the seo hero challenge and talk about the rules, and the french participants. That's all. We have each one our website to rank and we all want to win the challenge, and if one of us win he prabably pay for an apero, but not share his 50k.
So to start more easily, we have communicate about the challenge to have more french competitors and som of them tell us they will not participate. That was the case of Laurent bourelly who made a first article, and Beetle SEO (in first page) who talk about the challenge and the links are very very very on the end of the article, and not really optimised.
Un concours SEO a été lancé par la Société WIX qui n'est pas connu pour ses grosses performances en SEO alors que c'est son principal axe de communication. En effet pour peu que vous vous soyez penché sur la solution, ils proposent une interface, certes facile à utiliser, mais lorsque l'on se penche un peu sur le SEO, on part un peu en courant. Je vous l'explique plus bas avec l'histoire du hashbang.
J'ai fait une carte perso de ce que j'ai fait une seo hero map
Edit : On touche à la fin du concours, ce que l'on peut constater comparé à tous les autres concours, c'est qu'il y a des filtres qui s'activent. On est sur une requête qui est également pas très futée car elle est associé à la notion de SEO. Bravo à Walid qui est dans les 1ers et va sûrement gagner, je n'aurais pas réussi à me positionner mieux avec mon https://loveseo.top mais cet article sauve un peu l'honneur même s'il ne vaut pas une poussée comme le site seroundtable.
Le debrief SEO HERO
C'est une autre performance du SEO hero, les débriefs du concours, c'est intéressant de voir la perception de chacun sur le sujet et ses retours personnels.
Débrief de 8h sur le SEO hero avec la frenchseoteam
avant l'annonce du gagnant Fr seo-hero.tech
Ca commence à la 30éme minute ;-)
On a fait un hangout le 1er jour de mesure de résultats, on s'est tous rejoint sur ce hanghout pour pronostiquer, expliquer nos stratégies sur le concours, les tests que l'on a fait, et si elles ont réussi ou échouées, merci à Hervé Arnaud et Beetle seo d'avoir animé les débats et tous les autres qui sont venus participer, walid, sylvain, souryan, julien, monitorank, ...
Résultat SEO Hero : Seo-hero.tech gagne
Résultat final et débrief avec les participants internationaux
Dans ce second hangout, on a invité les participants au hangout, je vous gratifie de mon super anglais approximatif. On a invité Patrick Stox SEO chez IBM qui a fait une grosse veille sur le concours mais qui aura été le grand perdant, je lui ai un peu reproché de m'avoir mis dans la section des spams (en plus sans backlink) et on a également reçu penrod. Ces discussion ont été sympa.
Là on joue pour rajouter des sites Fr au hall of fame pour prendre les 1ère positions même si c'est nos sites plus anciens, voir corporate, montrer que l'on a un savoir faire, et que l'on est capable même en étant assez moyen pour ma part en anglais. En tout cas on aura bien rigolé et on aura pu tester des techniques propres en utilisant ce que le web nous met à disposition.
Par exemple il y a d'autres CMS plus efficace utilisé par exemple sur SEO Hero http://🍷🇫🇷.ws
Il y a du vrai html, pas du JS chargé après 2minutes de pub du splash screen que google a décidé de pénaliser. Voir les pénalités sur les intersticiel, et ça touche plus de monde que l'on croit.
Avant de se pencher plus en détail sur ce que doit savoir un SEO hero, il y a une ressource que google a donné par l'intermédiaire de sa porte parole depuis 12 ans, qui quitte aujourd'hui ses fonctions. Google's Maile Ohye a publié une vidéo sur comment choisir un seo hero.
Google quality raters guide 2017
Published: by SEO HERO
Google made an update of his guidelines for quality raters, so we have a more precise definition on what is a fake new and how we must has seo hero improve our content. you can download a copy to https://loveseo.top/quality-raters-guide-march-2017.pdf but you have to double check if it's the same from the real source at google.
How to hire a SEO Hero ?
Published: by SEO HERO
What is a good SEO Hero ?
I like to share advice to help you hire a useful SEO Hero and prevent hiring a bad HERO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings
What is SEO Hero Mission ?
SEO stands for search engine optimization to some SEO seems like black magic having worked with google search for over a decade, what I've learned is that first, it's not black magic and second, if you want long-term success, there aren't any quick magical tricks that SEO will provide so that your site ranked number one.
Having good content for SEO Hero is the key
it's important to note that an SEOs potential is only as high as the quality of your business or website so successful SEO help your website put your best foot forward, so that it ranks appropriately in the spot where an unbiased potential customer would expect your sight to be seen
Improve the search experience as a succeful SEO Hero
A successful SEO Hero also looks to improve the entire search experience from search results to clicking on your website and potentially converting a good SEO will recommend best practices for a search friendly site from basic things like descriptive page titles for a blog or small business, to more complex things like language market for a multilingual global site.
SEO Hero ensure that you're serving your online customers a good experience especially those coming from a search engine and that your site is helpful whether they're using a desktop computer or mobile phone in most cases the SEO will need four months to a year to help your business first implement improvements, and then see potential benefits.
SEO Hero have references to official publication from google
My strong advice when working with an SEO it to request that they corroborate their recommendation with a documented statement from google either and a Help Center article video or Google responsive that supports both won the SEOs description of the issue that needs to be improved to help with ranking and to the approach they prescribed to accomplishing task.
Don't use meta tag keywords anymore
Requesting these two bits of information will help prevent hiring a poor SEO who might otherwise convince you to do useless things like add more words to the keywords meta tag or by links because if you search for google advice on the topic you see blog posts and videos from us that clearly explained that adding keywords the meta tag would help furthermore while Google uses links for page ranks.
Don't buy links use social media to have natural links, optimise onsite before
Our documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing pagerank one basic rule is that in a majority of cases doing what's good for SEO is also doing what's good for your online customers things like having a mobile-friendly website good navigation and building a great brand.
Additionally if you're a more established brand with complicated legacy systems then good search friendly best practices likely involves paying off some of your site's technical debt such as updating our infrastructure that your website is agile and able to implement features faster in the long term.
Local search can be optimised too
If you own a small local business you can probably do the initial work yourself check out our 30-minute video series on how to build an online presence for your local business.
Process to hire an SEO Hero
Now, if you still believe you want to hire an SEO, here's a general process one conduct a two-way interview with your potential SEO, check that they seem generally interested in you and your business to check their references.
Three-act for and you'll probably have to pay for a technical and search audit for decide if you want to hire.
Let's break this down and start with step 1 conduct a two-way interview in the interview.
An seo hero need to know what's your business before looking on your rankings, and what you already done
Here are some things to look for a good SEO doesn't focus only on search engine ranking but how they can help your business so they asked questions like
what makes your business content and or service unique and therefore valuable customers ?
They want to know this information to make sure it's highlighted on your website for your current and put until new audience to what does your common customer look like and how do they currently find your website.
how does your business make money and how can search help ?
what other channels are you using offline advertising, social networks ?
Who are your competitors, what do they do well online and potentially offline ?
if the SEO doesn't seem interested and learning about your business from a holistic standpoint look elsewhere
It's difficult to do good SEO without knowing about it businesses goals their customers and other existing marketing efforts SEO Hero should complement your existing work.
The second step on hiring an SEO is to check references
SEO Hero need to educate you to implement SEO in your processes
If your potential SEO provides prior clients be sure to check their references, you want to hear from past clients that the SEO was able to provide useful guidance and work effectively with their developers designers us researchers and are marketers.
A good SEO should feel like someone you can work with learn from experiment with and who generally cares about you and your business, not just getting your site the highest rank and ultimately those techniques rarely last long if they work at all, they'll want to educate you and your staff on how search engines work that SEO becomes part of your general business operations.
SEO HERO have good technical background
step three is to request a technical and search audit if you trust your SEO candidate give them restricted view not full or write access to your google search console data and even your analytics data before they actually modify anything on your website.
Problem conduct a technical in search on it to give you a prioritized list of what they think should be improved for SEO.
if you're a larger business you can hire multiple SEO to run audit and prioritize improvements see what each have to say and then determine who you could work.
With the best in the audit the SEO should prioritize improvements with a structure like one the issue to the suggested improvement three an estimate on the overall investment in other words the time energy or money it would take for your developers to implement the improvement and for google search as well as searchers and customers to recognize the improvement.
The SEO Hero will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact. The impact might be a ranking improvement that will lead to more visitors and conversions or perhaps a positive impact comes from a back and change that cleans up your site and help their brand be more agile in the future
Plans the SEO implementations
A plan of how to iterate and improve on the implementation or perhaps had experiment fail fast should the results not meet expectations that covers the structure of the technical and search audit.
SEO Hero track duplicate content
Now let's talk about each of these audits individually in the technical audit your SEO HERO should be able to review your site for issues related to internal linking call ability URL parameters server connectivity and response codes to name some if they mention that your site has duplicate content problems that need to be corrected.
Make sure they show you the specific URLs that are competing for the same query or that they explained it should be clean that for long-term site health not initial growth I mention this because lots of duplicate content exists on websites and often it's not a pressing problem in this search audit your potential SEO will likely break down your search queries into categories like branded and unbranded terms.
SEO HERO know how to optimise pages for branding, and pages for products
Brand terms are those with your business or websites name like a search for gmail is a branded term while the search for email is an unbranded or general keyword.
An SEO hero should make sure that for branded queries such as Gmail your website is provided a great experience that allows customers who know your brand new website to easily find exactly what they need and potentially convert they might recommend improvements that help the entire search experience from what the searcher.
Season search results to when they click on a result and use your website for unbranded queries.
SEO HERO have a look on your competitors
An SEO Hero can help you better make sense of the online competitive landscape. They can tell you things like here are the types of queries it would make sense for your business to rank, but here's what your competition is done and why I think they rank where they do for instance.
Make you great content on Top
Perhaps your competition has great reviews really shareable content, or they run a highly reputable site and SEO will provide recommendations for how to improve ranking for these queries, and the entire search experience will introduce ideas like update obsolete
content they might say your site is suffering, because some of your well ranking content is obsolete has poor navigation, a useless page title or is a mobile-friendly
let's improve these pages and see if more website visitors converted purchase or they can micro converts meaning that perhaps they subscribe or share content improve internal linking.
SEO Hero know internal backlinks matter
Your SEO hero might say your site is suffering because some of your best articles are too far from the home page and users would have a hard time finding it. We can better internally link to your content to future it more prominently.
Social media optimisation is a good complement
Generate buzz seo might say you have great content but not enough people know. We can try to get more user interaction and generate buzz perhaps through social media or business relationships, this will help us attract more potential customers and perhaps garner natural
links to your site learn from the competition
Your SEO might explain here's what your competitors do well.
Can you reach parity with this and potentially surpassed them utilities or can be better show customers your business's unique value again.
SEO HERO have a priority checklist
A good SEO will try to prioritize what ideas can bring your business the most improvement for the least investment and what improvements they take more time but help growth in the long term
Once i talk with you and other members of your team such as developers are marketers will help your business forge a path ahead.
If you don't implement SEO HERO recommandations, nothing will be improved
The last thing i want to mention is that when i talked with SEOs, one of the bigger hold up to improving a website isn't their recommendations but it's the business making time to implement their ideas. If you're not ready to commit to making SEO improvements while getting an SEO audit may be helpful make sure that your entire organization is on board else your SEO improvements may be non-existent regardless of who you hire so that wraps it up thanks for watching and best of luck to you and your business
SEO Hero Layout
Published: by SEO HERO
In bootstrap there an important block called Hero unit? You can put inside a big title, and a tagline about what's important to you. Perhaps it's not so important to talk about Hero again for the challenge
SEO Hero facts from gary Illes at Google
Published: by SEO HERO Today my guest is Gary Illes, and we will try to clarify some SEO Hero fact. Thanks Gary. What would you tell to webmaster and SEO Hero about website optimisation for google ?
Keywords have different weight depending on their position on the page and their surrounding. Keywords in footer text may have less weight than if you put your SEO hero keyword on the main content of the page.
If googlebot canét access the robots.txt due to a error 500 from your server, it will stop crawling your website.
If you read out loud your SEO hero text content and your page doesn't sound natural, that piece of text may weight much less during ranking.
Google doesn't have a duplicate content penalty but having many url serving the same content burns your crawl budget and may dilute signal.
Google crawl pages but don't click on page elements
If Traffic drops after site movs are usally caused by missing or rogue tag/directives on the new sites. solution : Remove hreflang, extra nindex
You don't necessarily need links to rank, look at randfish article.
We ignore loads and loads of links
Everyone should go to https, thare are other reasons than just privacy and nowadays you can go HTTPS with one shell command for free
Tabular data can also rank well
The most castatrophical thing to do on a new website is remove hreflang
The url in a sitemap are prioritised for crawling
you must read the updated version of our search quality raters guidelines.
The number of results you see in search result is really just an approximation that's less accurate the more potential result exist.
having a splash screen to choose what's language you want to show show to the user is not spam but it sucks.
robots.txt is cached for several hours
Noindex in robots.txt never supported officially and can stop working at any time
Googlebot obeys to robots.txt if he have acess to robots.txt
blocking a page with both a robots.txt disallow and noindex in the page doesn't make much sens cause google bot can't see the noindex
after 18 year ago, we are using pagerank and 100 other signals for ranking, even if w not show the green bar anymore
sitemap are sumup by url
for http to https, rel canonical is heavier signal
In a duplicate cluster, https url have a better chance to be the canonical url. if you have http://a.com then https://b.com in a cluster b will win
Having a fast website can make googlebot to crawl more url (crawl budget)
good content can beat links
if you want unpersonnalised results use ?pws=0
using filter=0 will show all result that include near duplicate results
pagerank is calculate per url
moving to progressive web application before https doesn't make sense. PWA is when you have service workers, but you need https for service workers.
Just beacause a team uses a googlebot, it doesn't mean said googlebot does anything for /with the google organic search index. The software called googlebiot is used by many team at google, not just search, better not let every engineer reinvent the wheel
we have no plans to remove site: command
link: command was useless, we remove it
your website must be mobile friendly
There will be no more desktop index, only mobile first index
google AMP is probably good for SEO Hero
Définition SEO Hero
Personne qui s'appelle jessy qui trifouille dans le SEO depuis un bout de temps. Se dit d'un hero qui peut améliorer le référencement naturel dans google d'un site internet.
Le hashbang du SEO Hero
Comment annoncer que l'on a fait une refonte de son système en faisant écho de son point le plus faible pour communiquer ?
Pour commencer c'est quoi le hashbang ? Avec l'avènement des nouvelles technologie de création de site, de nouveaux langages sont sorties du lot pour leur performances. C'est le cas de nodjs et consors. La mode du one page ou les pages sont chargées dynamiquement plus rapidement à l'internaute. Le problème c'est que niveau indexation, en utilisant javascript, on utilise beaucoup le signe #. Sauf qu google ignore simplement tout ce qu'il se passe derrière le signe # qui pour lui permet de pointer une ancre sur la page. Donc l hashbang c'est #!
On aurait tendance à dire que c'est le signe qui précède une insulte !#@?! de Seo hero
par exemple si vous tapez à la fin de l'url #SEOHERO, vous vous retrouverez directement à cette ligne.
L'astuce est de se servir du hashbang qui est en fait un point d'exclamation. Mais bon, voilà, google, il est bête, donc parfois il le prend en compte, parfois pas.
Mais le problème de Wix allait plus loin que simplement ce problème de hashbang, J'ai déjà vu passer des sites qui affichaient les contenus d'autres sites? C'était un peu abbérrant, mais voilà.
SEO Hero le concours
Donc Wix annoncé un concours SEO avec à la clé 50 000$ à gagner. Qui donc va parler du concours ? Les SEO bien sûr, on va voir fleurir partout des sites SEO hero, et ce n'est pas sûr que ce soit wix qui va gagner, par contre il aura toute une palette de SEO sur lesquels pouvoir compter.
Je ne vous cache pas que je vais participer au concours. Pour cela je vais être transparent, voilà les noms de domaines avec lesquels je vais participer.
Je voulais diversifier les noms de domaines en ne prenant volontairement pas de .com ou de .fr. L'objectif et les règles du concours impose d'utiliser l'anglais comme langue principale. Bien que l'on puisse penser que le .com soit l'extension a privilégier, je vais partir sur un domaine en .top pour mon site principal SEO hero
Pour vérifier que l'extension n'est pas un facteur de ranking, j'ai également pris un autre nom de domaine.
Pour faire un clin d'oeil à la communauté SEOFRENCHTOUCH j'ai pris un domaine en émoticons. Il a pour nom sirop hero. Son contenu devrait être de la curation de contenu.
Un autre domaine que j'avais pris c'était http://seohero.science parcque le rapport qualité prix était imbattable, et je savais pas que nos amis des loutres allaient participer. Je ne l'ai pas du tout travaillé, mais il pourra servir dans la dernière ligne droite.
SEO Hero et redirection
Wix a décidé de participer au concours avec un seo hero school mais apparemment ils ont fini par faire une redirection 301 vers un autre domaine. Ils ont des règles de participation qui sont quand même très floues. La règles concernant les backlinks ne concernent que le NSEO, éviter de faire des liens pourris vers les conccurents, mais nous en France, on a décidé de se souder les coudes et de tous avancer dans le concours en utilisant chacun des techniques différentes, mais globalement, avouons qu'on a bien glandés tous :-) un taux de backlinks faible, des contenus pas encore très créatifs. La plupart des participants ont parlé de SEO, alors qu'on aurait pu prendre l'angle schtroumpf
SEO Hero schtroumph
C'est quoi le seo hero schtroumpf ? Ca commence par faire de la triplette du bourrin cher à laurent bourelly, à la quintuplette du bourrin voir plus. Non en fait, vous remplacez n'importe quel mot par le mot schtroumpf. Exemple
je me suis fait schtroumfer le schtroumpf en allant schtroumpfer avec la schtroumpfette dans les bois.
Cela pourrait donner : je me suis fait seo hero le seo hero en allant seo hero avec la seo hero dans les bois.
Mieux, je vais tenter de suivre l'actualité d'une personne connue et remplacer par SEO hero et on va voir si je deviens un peu plus pertinent sur SEO hero.
Par exemple pour les US les schtroumpf, ça se dit smurf
I was seo hero smurf the seo hero smurf going to seo hero smurf with the smurf girl in the bilouk.
Gagner le concours SEO Hero
Pour gagner ce concours, soit on la joue individuel, et là c'est forcément plus dur, parcqu'en plus il faut faire du white hat, soit on la joue collectif, et on peut tous se regrouper pour montrer qu'on est actif sur la scène française.
Donc on doit partir d'un nom de domaine vierge. J'en ai pas pris, et je compte pas le faire. Par contre j'ai commencé à écrire un article sur la Lune http://lune.space.
SEO Hero ninja pour pouvoir tracker vos positions (merci stephane)
Where have all the good men gone
And where are all the gods?
Where's the streetwise Hercules to fight the rising odds?
Isn't there a white knight upon a fiery steed?
Late at night I toss and I turn
And I dream of what I need
I need a SEO hero
I'm holding out for a SEO hero 'til the end of the night
He's gotta be strong
And he's gotta be fast
And he's gotta be fresh from the fight
I need a SEO hero
I'm holding out for a SEO hero 'til the morning light
He's gotta be sure
And it's gotta be soon
And he's gotta be larger than life!
Larger than life
Somewhere after midnight
In my wildest fantasy
Somewhere just beyond my reach
There's someone reaching back for me
Racing on the thunder and rising with the heat
It's gonna take a super SEO hero to sweep me off my feet
I need a SEO hero
I'm holding out for a SEO hero 'til the end of the night
He's gotta be strong
And he's gotta be fast
And he's gotta be fresh from the fight
I need a SEO hero
I'm holding out for a SEO hero 'til the morning light
He's gotta be sure
And it's gotta be soon
And he's gotta be larger than life
I need a SEO hero
I'm holding out for a SEO hero 'til the end of the night
Up where the mountains meet the heavens above
Out where the lightning splits the sea
I could swear there is someone, somewhere
Watching me
Through the wind, and the chill, and the rain
And the storm, and the flood
I can feel his approach like a fire in my blood
I need a SEO hero
I'm holding out for a SEO hero 'til the end of the night
He's gotta be strong and he's gotta be fast
And he's gotta be fresh from the fight
I need a hero
I'm holding out for a SEO hero 'til the morning light
He's gotta be sure
And it's gotta be soon
And he's gotta be larger than life
I need a SEO hero
I'm holding out for a SEO hero 'til the end of the night
He's gotta be strong and he's gotta be fast
And he's gotta be fresh from the fight
I need a SEO hero
I'm holding out for a SEO hero 'til the morning light
He's gotta be sure
And it's gotta be soon
And he's gotta be larger than life
I need a SEO hero
I'm holding out for a SEO hero 'til the end of the night
If I want to rank better on hero, I will probably talk about disney heroes :
new heroes, alladin, simba the lion king,Beast, Beauty and the Beast , hercules,Mr. Incredible, The Incredibles, tarzan, tarzan boy, godzilla, quasimodo, Buzz Lightyear, Toy Story (1995) and Toy Story 2 (1999), Prince Phillip, Sleeping Beauty,Mickey Mouse , donald duck, goofy, fantasia, peter pan, woody toy story, robin hood, bambi,Tramp, Lady and the Tramp (1955) ,Stitch, Lilo & Stitch (2002) ,Marlin, Finding Nemo (2003) , finding the seo hero,Jim Hawkins, Treasure Planet (2002),Sulley, Monsters, Inc. (2001) ,Eric, The Little Mermaid (1989) ,John Smith, Pocahontas (1995),Shang, Mulan (1998),Flik, A Bug's Life (1998),Pongo, 101 Dalmatians (1961) ,Jack Skellington, The Nightmare Before Christmas (1993),
Topic explorer
Today I will test something I've saw on an other french SEO Hero website seo-hero.tech. He made a tool to search about a Topic explorer. It is based on n-gram. It's tool scrap the first 100 result and anayze what words are statically used, and how many occurrence website have. On the SEO hero challenge results, it's fun because google has change many times his result. Let's try it. I think walid has a good approach because he was on top 3 on the query.
The Betteljuice effect
Even if I know that google will probably ignore this Table because it's not word inside some meaning text, We try here to see if statically we have a chance to rank better than without this words.
The first search engine most used is Google, but the second search engine is youtube. What's the difference ?
The intent of the user is not the same. Whn you are looking informations about something, you probably go to google. But if you are looking on how to do cupcakes, you will probably go to youtube. With youtube you can see all step doing a cupcakes and some tips, you won't probably read in a recipe.
Video in search is underuse. Even when you are on google, most of time, google will show a video panel before search results. This position are more easy to have. I see lot of SEO who want to be on position 0, but sometimes a video with a link to a product is more effective.
You can be a SEO hero with video too
How to be a SEO Hero with Google ?
When you are doing SEO, there's many thing to have in mind. You need some tools to create and analyse content. There's a lot of useful tools to make SEO at google. Google provide you all you have to use to be an SEO hero. We show you How google can be your best partner.
SEO Hero use google console
The first step to do before having a website online is to create an gmail account, then register to google search console. You will declare your website, so google know there's a new website come to life, but you also choose what best url you want.
You must declare your domain with www and without, then choose if you want to have a preffered url typology.
For security reason, you must validate you are the owner.
Take an easy exemple.
If I've got loveseo.top domain, I will declare https://loveseo.top in google search console, I will validate I'm the owner, then I will also declare https://www.loveseo.top then validate you are the owner.
You then have to tell google you have preference for https://loveseo.top in parameter and google will map his results with your preference.
How to redirect http to your https ?
But what will happen if someone create a link with www instead ? You can force all url in .htaccess to use your preferred url. If you have a secure https, you can also create a 301 to redirect http queries to your https version.
How To track your SEO Hero website?
There's many thing to think when your website is online. The most important is to track what keyword is the most effective in your content. Your Keywords positions are important because it will have direct impact on your traffic. If you are in first page, first position on the keyword "SEO Hero", this keyword will probably help you win 50 000$ without doing anything. Because There's an SEO challenge about WIX. But probably most of the time, you will earn much money if your target are more focus. You must think about the intent of the user. The first thing a user do is not to search exactly for something, if he never heard about it.
As a seo hero you need to have some keyword about your keyword and work on a keyword most of the time with a content that target this keyword. If I want to talk about SEO Hero, I will probably read and add any content related o SEO hero.
There's some useful tools to track your keyword. In France I'm using Yooda insight, seobserver and monitorank.
Each day I can track for the keyword "SEO hero" to know who are my competitor, and what they done to be there.
What a SEO hero expert do ?
Perhaps I'm saying bullshit, but, there's no really SEO expert. There's only search engine consultant that try to do their best to make a result rank better
There's too many factor that influence the ranking of a result. When you optimize your website with a good structure, a good content, and spread the love, what do you think your competitors do ? They are doing exactly the same thing. There's a french sentence that say "first come, first served". If you launch a new service and there was nothing there, you are the pioneer, then you have authority on the topic. But what happen if from nowhere dozens of website talk about this new service ? They will write content and perhaps will do a link to you. But if it's new, the first thing google do, is to concentrate on the content. Is content is really informative about what a SEO hero mission is, and if it has pertinence about the topic. SEO hero is really a new topic or is it relate about an other subject ?
Google is one of the search engine, but there's also bing, yahoo, Qwant (a french search browser). The SEO hero role is to check if multiple criteria for each search engine is valid for the website we do an audit. If I want to optimize a website, I must ask myself, what I'm talking about, my webpage is optimize for this topic if I talk about Seo thanksgiving for the blackfriday ? Perhaps this page about SEO thanksgiving is more appropriate
SEO Hero have no backlinks in the beginning
It could be an anomaly, but seo hero have no link in the beginning. Not beacause it didn't need it, but because we deplay our power to analyze which content his good to communicate, what will be the hierarchy of content. Do we have a semantical cocoon ? What's the user intent when we try to create content. My content is local or global ?
Seo hero will choose a technical platform. They will never exist one platform that do better job than other, but one HTML5 page correctly structured. No matter if you use wordpress, or joomla, or saas plateform. One day google will only read amp page. What are AMP pages ? only HTML5 where all content that are not directly concerned about the topic of the page will be ignored. So having a lot of image, can be funny, perhaps more things to load compare to this page with a fast speed loading.
Just don't say one concurrent is cheating because he has no links, it's just because he's here with the good content at the good moment, and perhaps some kind of content that are interesting for the algorythm. Gary Illes said : You can rank without backlinks, but it will be difficult without. So If you think I said soemthing interesting, you make a link to this page.
